Every new info-entrepreneur tries direct marketing of some kind—hoping to beat the typical odds that only a small percent of the people you mass mail or cold-call will respond. “But it’s free” is the usual argument for cold-calling. This free eTool explains why cold-calling is not an effective or strategic approach to marketing information services.
$ FREE !!!
2011 Info-Entrepreneur Report
Want to know more about info-entrepreneurship? Mary Ellen surveyed fellow independent info pros and wrote this 60-page report. You’ll learn what you can expect as an info-entrepreneur when you first start up and after five years, and read advice to new info-entrepreneurs from those already in the field.
$ FREE !!!
Getting Your First Five Clients
Most of your new clients are referrals from existing clients. But how do you get those initial clients who will be your source for word-of-mouth marketing? You can't expect instantaneous results; marketing high-value services does take time. This Help NOW! eTool gives you tangible advice on how to get those first five clients and start building your client base.
$ FREE !!!
What's My Hourly Rate? How to Set Your Professional Fee to Ensure You Make a Profit
The title says it all. If you'd like Help NOW! in understanding how to set an hourly rate for your research business, this is the tool. The download includes an ebook, a calculation "cheat sheet," and an excel spreadsheet. Mary Ellen steps you through the things you need to consider so that you can set a professional fee that is, both, competitive and profitable.
$ FREE !!!
A Marketing Plan That Works!
This Help NOW! eTool helps you identify who you are talking to and what you are saying! Mary Ellen provides step-by-step guidance on a fast, effective, real-world marketing approach. She helps you answer: What's your goal? Who Are Your Clients? What does a Marketing Plan Look Like? What doesn't work?
$ FREE !!!
Profitably Pricing a Large Research Project
This Help NOW! eTool not only shows you how to scope out and profitably price a large research project, it also provides the "cheat sheet" and Excel spreadsheet you need to do it. NOW! After all, your client is waiting for pricing...and (yikes!) you need to ensure you price it profitably. The ebook quickly and easily steps you through the process.
Coaching Moments cards are meant to be kept at your desk or with your laptop for whenever you need a quick coaching tip. Topics include: Creating Groupies, ... click here for more info...
The handbook every aspiring independent information professional needs to launch, manage, and build a successful research business. This book walks you through every step of building your business, from start to finish.
Mining for Gold on the Internet takes you to the best of today's investment and financial websites quickly, easily, and profitably! From getting online and placing a trade to advanced investment resources and topics, this investor's resource will save you time and money every time you log on.
In this book, expert researchers around the world share the secrets of successful international business research. Interviewed by Mary Ellen Bates, researchers reveal the tips, techniques, sites, and strategies they use every day.
As the only desk reference to cover all the major online services, this book helps you identify important online information sources and put them to immediate use. Loaded with shortcuts, trouble-shooting guides, and tips, this guide contains the nuts and bolts needed to get you up and running online.
Super Searchers Do Business probes the minds of 11 leading researchers who use online services for critical business information. Through her in-depth interviews, Mary Ellen Bates—a business super searcher herself—reveals how the pros evaluate and choose online sources, and tackle the most challenging projects.
Super Searchers Cover the World
Mining for Gold on the Internet
Super Searchers Do Business
Researching Online for Dummies
The Online Deskbook
Completely updated and featuring a wealth of new information! This is the highly-anticipated second edition of the handbook that every aspiring independent information professional needs. Author Mary Ellen Bates reveals... Click here for more info...
Coaching Moments Cards
Single card: $5 Set of 4 cards: $15
Building and Running a Successful Research Business
Order from the Bates InfoStore and receive a free half-hour of coaching with Mary Ellen Bates
Register for the companion virtual graduate course with Mary Ellen Bates, and get access to the members-only area on the Bates Info web site.
$195 a year
Jump start your Research Business with the most complete coaching starter package available. The Bates Info Entrepreneur Business Starter Package includes:
a copy of Building & Running a Successful Research Business ($34.95 value)
a set of all four Coaching Moments Cards ($15 value)
a certificate for a one-hour, one-on-one coaching session with Mary Ellen ($150 value)
a 2-year subscription to Marginalia—a virtual graduate course that goes with Mary Ellen's book, Building and Running a Successful Research Business. This private, members-only area on the Bates Info web site is where all the info that didn't make it into the latest edition is furthered explored, examined, and explained. You'll have special access to Mary Ellen and a community of info entrepreneurs providing insights on how to build your business. Marginalia offers new Help Now! Professional Series downloadable e-Tools, a monthly Help Now! conference call with Mary Ellen and other info-entrepreneurs, audio & powerpoint presentations, $50 worth of Bates Bucks that you can use toward anything in the store, and a special "Hey Coach" area where Mary Ellen will answer questions posed by Marginalia members. ($400 value)
$600 total retail value of all products and services in the Bates Info Business Starter Package. Price: $295.
If you are ready to dive in deeper and want more one-on-one coaching time with Mary Ellen...then my Professional Package is what you want. The Bates Info Entrepreneur Professional Package includes:
Four one-on-one business coaching sessions with Mary Ellen ($600 value)
One year membership to the AIIP, the Association of Independent Information Professionals—the premier, global industry association for businesses providing research and consulting services across a wide variety of industries. (new or renewal, a $200 value)
join in on a monthly coaching call with Mary Ellen and a community of other info-entrepreneurs. Mary Ellen kicks off each coaching conference call by talking about some aspect of building an info business, and then participants discuss current issues or topics relevant to what they are working on or concerned about now. And if you can't make the live call, all calls are recorded and archived for coaching clients. So you can listen and learn at a time that's convenient for you.($150 value)
$950 total retail value of all products and services in the Bates Information Services Professionals Package. Price: $600. A $350 savings!
Wanna Dive Deeper? The Professional Coaching Package
Are you ready to take off on your own? Or finally serious about revving up your research business? If so, here's your chance to learn, one-on-one, with Mary Ellen Bates, along with a collection of tools that will spark your imagination and turbo-charge your business. The Bates Info Turbo-Coaching Package includes:
One-year of personalized Info-Pro business coaching with Mary Ellen Bates
One-year AIIP (American Independent Information Professionals) membership (new or renewal) ($200 value)
a 1-year subscription to Marginalia—a virtual graduate course that goes with Mary Ellen's book, Building and Running a Successful Research Business. This private, members-only area on the Bates Info web site is where all the info that didn't make it into the latest edition is furthered explored, examined, and explained. You'll have special access to Mary Ellen and a community of info entrepreneurs providing insights on how to build your business. Marginalia offers new Help Now! Professional Series downloadable e-Tools, a monthly Help Now! conference call with Mary Ellen and other info-entrepreneurs, audio & powerpoint presentations, $50 worth of Bates Bucks that you can use toward anything in the store, and a special "Hey Coach" area where Mary Ellen will answer questions posed by Marginalia members. ($195 value)
a copy of the newly-released edition of Building & Running a Successful Research Business ($34.95 value)
$2,300 total retail value of all products and services in the Bates Info Turbo-Coaching Package. Price: $1,800. A $500 savings!!
The Turbo-Coaching Package
Welcome to our store. Browse. Have a cup of coffee. Find the information you need to grow your research business or to do more effective research online.