In its ongoing efforts to address the scourge of misleading and false news, Google recently announced a new feature that helps readers evaluate a news source they may not be familiar with. Now, when you search for a particular publication, the Knowledge Panel – that preformatted answers box that often appears at the top of search results – includes information about that publisher.
For Google, it’s location, location, location
I know… all Google is trying to do is help you get “better”, or at least more relevant, results from a search. And Google has assumed that you are your location — that where you are searching from really matters. Much of the time, that’s great. But for us professional searchers who search outside our own country, Google has just made a change that will significantly affect our search strategies.
Until now, if you wanted to focus your search on results from the UK and you were located in the US, you would go to the UK version of Google at google.co.uk. And yes, you’d always get different results than when you ran the identical search in google.com. However, according to a recent Google blog post, this trick will no longer work.
Super searching tips
I just got back from Internet Librarian 2017 (in beautiful Monterey, CA — tough assignment). Among the insights I’ve brought back are:
Google Image search is focused more on matching meaning than matching images. If you want to search for instances of an image (to watch for usage of your organization’s images or to find mentions of a chart or graph in a report or article, say), you’re better off using a reverse-image search tool like TinEye instead.
Using Google Trends for CI
On Nov. 25, the Wall Street Journal had an article about finding the best “door-buster” items for Black Friday and Thanksgiving weekend sales. A graphic accompanying the article caught my eye – it showed dramatic spikes in Google search activity for a particular brand of women’s boots every year at the end of November… just around Black Friday.
This graph was generated by Google Trends and, while it wasn’t the focus of the article, it got me thinking about the usefulness of Google Trends in identifying marketing opportunities. Imagine what you would learn if you searched for your key products or services, or those of your competitors. If you learned that your customers were looking for information about a competing product during a predictable time period, wouldn’t you want to time your communications to be talking with your market right then?
Time for Librarians to Fight Dirty
I recently saw a posting on a librarians’ discussion list for a professional position at a public library at a small community near me. It’s a lovely town and I’m sure that is part of the appeal of the job. However, the salary being offered was $16 to $20/hour for a part-time job [in an area where apartments cost at least $1,200/month]. I was horrified – that’s what I pay someone to mow my yard or walk my dogs. This is not the salary for a position that requires a graduate degree; it’s a salary appropriate for a position that requires no more than a high school education.
More super-searcher tips
It’s the beginning of conference season for us public speakers… along with the daffodils appear boarding passes and PowerPoint slides. One of my favorite conferences is Computers in Libraries, and I will be leading the Searcher Academy pre-conference workshop as well as giving a regular presentation on super searcher tips.
I have more tips than I could fit into a blog post; here are a few of my favorites that I will be sharing at Computers in Libraries:
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Libraries and digital content purchasing
I recently conducted a flash survey to learn the key issues specialized libraries are facing regarding the purchase of digital content such as value-added online services, ebooks and online journals. What I learned surprised me… a lot!
Super-searcher secrets
I am a business researcher and analyst by training, and I’m always on the lookout for new and creative ways to find the more “hidden” information about companies and individuals. Here are a few of my latest favorites.
When is a headline not a headline?
I’m one of those people who still reads newspapers. Even worse, I still get the print newspaper delivered to my doorstep every day. I could wax eloquent about the tactile pleasure and serendipitous delight of paging through a print newspaper, but I’ll spare you.
Often, I find an article thought-provoking enough that I want to share it and my thoughts to the world. Easy – I pop online, find the digital version of the article, and no one needs to know I saw the article first on a dead tree.
Using Social Media For “Real” Research?!?
In preparing for one of my presentations at Web Search University, I was asked whether social media could actually be used for “real” research… that is, to support strategic decisions and better outcomes. And what about the concerns of some researchers about privacy in social media?